Editorial Contacts

Jim Austin - 715-323-3588

Managing Director, Targeted Content Inc.

Director of Marketing & Sales Training, McElroy Metal

Feature Articles

Tips for a watertight standing seam roof
By Kathi Miller, Director of Marketing & Sales Training, McElroy Metal
BOSSIER CITY, La., January 31, 2023 – Standing seam roof systems are often recognized as the best metal roofing system available. And without a doubt, they offer unparalleled protection when properly specified, manufactured, and installed. Unfortunately, as long as individuals are involved in the process, the potential for mistakes exists. Over our 60-year history, we’ve seen a lot. Below we share our top tips to ensure a watertight seam for your next standing seam roofing project. View Complete Article

How roof slope affects exposed fastener metal panel installation

By Kathi Miller, Architectural National Accounts

BOSSIER CITY, La., November 8, 2022 – The roof pitch or slope refers to the rise or fall of a roof over 12 inches. Roof slope is typically expressed numerically, such as 1:12 or 1/12, meaning the roofing plane increases 1 inch above the eave height for each 12 inches the run travels toward the ridge. Metal roofing is well-known for its outstanding performance against mother nature. From hailstorms to hurricanes, metal roofing performs better than other material options like membrane roofing and shingles. With that said, like with any other product, problems can occur. View Complete Article

Five benefits of specifying manufacturer certified installers on your projects

By Kathi Miller, Architectural National Accounts, McElroy Metal

BOSSIER CITY, La., August 31, 2021 – Manufacturer certification programs can be a source of confusion. Most often, the confusion stems from using words like “certified,” “approved,” “authorized,” and “qualified” interchangeably. While they may mean the same thing to architects and building owners, those terms often mean completely different things to manufacturers. View Complete Article

Three-Coat vs. Two-Coat Paint Systems for Buildings

By Kathi Miller, Architectural National Accounts, McElroy Metal

Bossier City, La., April 16, 2021 — More is better right? For many architects and building owners, the decision of three-coat vs. two-coat paint systems certainly isn’t black and white. View Complete Article

What is the cost difference between standard PVDF color, Premium PVDF color and Metallic colors for metal roofing and siding?

By Kathi Miller, Architectural National Accounts, McElroy Metal

Bossier City, La., November 17, 2020 — The paint used to coat metal roofing and siding panels has three basic components: pigment, which creates the color, solvent, which helps to dissolve the pigment; and binder or resin, which acts like the glue to hold everything together. Due to differences in both pigment cost and the amount of pigment required; most metal panel manufacturers segment their PVDF offering into three pricing tiers. View Complete Article

New McElroy Metal recover systems price-competitive with single-ply
BOSSIER CITY, La. March 10, 2015 – There are acres and acres of metal roofing systems, many up to 50 years old, which have recently become in need of some maintenance. Building owners looking for quick fixes have some inexpensive and temporary options. The innovative minds at McElroy Metal have developed some long-term options that allow metal roofing installers to compete with roofers offering short-term, non-metal systems. View Complete Article